Having a Brand Identity System

Do you find yourself spending WAY TOO MUCH TIME creating designs for your brand? Maybe building pitch decks to present during sales calls or a webinar? Or a funnel for your website that either looks like everything else you’ve done or (worse) way off-brand?

You know you’re not a designer. Yet somehow when you decided to become an entrepreneur design has taken up way more time than you expected.

There is a way to expedite the process…

The solution is in having a brand identity system. A bible or manual so to speak. A textbook that you can use as a point of reference. A drag & drop library of all the pillar brand assets that you use for the everyday design needed for your business.

Once you have a brand identity system the process of outsourcing design to an intro-level designer or even a SMM becomes seamless because any question they have about the aesthetics of your brand can be answered by referencing the manual.

The most influential trustworthy brands have very simple branding that is immediately recognizable, think of iconic brands like Apple or Nike, the consistency of their use of fonts, logo application, and imagery is immediately recognizable.

Having a brand manual sets yourself up for a higher level of consistency, brand recognition, and thus immediate trust from your audience (assuming you have a great product).

The further along you get in your entrepreneurship journey the more you learn to value systems - processes that are set in place that allow you to go on autopilot and live your life separately from your business.

Brand identity systems are a key piece in building a business equation that allows you to have FREEDOM without compromising your design.

If you’re interested in optimizing your design processes and having a strategized brand identity system built for your brand, visit thekreativekind.com to learn more about working with me.