Having a Brand Identity System
Do you find yourself spending WAY TOO MUCH TIME creating designs for your brand? Maybe building pitch decks to present during sales calls or a webinar? Or a funnel for your website that either looks like everything else you’ve done or (worse) way off-brand?…
Roadblocks You’ll Face if Your Brand Design Isn't Based on Strategy
Roadblocks you may run into if your design process isn't based on strategy...One of the biggest mistakes that I see business owners making is that they design their brand, simply based on their own personal liking and aesthetic without considering what is going to attract their ideal audience…
What is a Brand?
Sometimes people think their brand is their logo, but that is like thinking the earth is a tree. So, what is a brand? In the words of Marty Neumeier (from his book The Brand Gap), a Brand is “a person's gut feeling about a product, service, or organization”…